Marketing

Black Friday, Small Business Saturday and Cyber Monday are all coming up this month!! This is a busy time of year with Christmas coming up, Black Friday is often the day that people do their Christmas shopping. If you haven’t heard of Black Friday, it is a holiday sales event that originated in America as […]

Halloween has grown from a day of costumes and candy to a massive opportunity for brands to connect with audiences in creative and memorable ways. Each year, we see brands go all out with spooky, fun, and even hilarious campaigns that make a lasting impact. This Halloween season, some brands truly stood out by tapping […]

  When it comes to marketing, we’re all chasing those sweet KPIs—Key Performance Indicators that tell us our strategies are working. Whether it’s boosting brand awareness, increasing conversion rates, or achieving that elusive ROI, we know the drill. But here’s the thing: if we’re only focused on the numbers, we risk losing what makes marketing […]

    In today’s competitive market, it’s easy for brands to get lost in the noise, especially if they are perceived as “boring”. But no brand is inherently dull. With the right strategies, even the most mundane products or services can become exciting, engaging, and memorable. This blog will explore how creative marketing can transform […]

  In today’s digital age, having a well-designed and effective website is no longer just an option for businesses—it’s a necessity. Your website serves as the virtual storefront for your brand, providing potential customers with their first impression of your business. Therefore, planning a website effectively is crucial to ensure it not only attracts visitors […]

  In the fast-paced world of marketing, having a structured approach is essential to ensure year-round success. The SOSTAC method, developed by PR Smith, is a comprehensive framework that helps businesses plan and execute effective campaigns. SOSTAC stands for Situation Analysis, Objectives, Strategy, Tactics, Action, and Control. By following this method, you can create robust […]

As the summer season is in full swing and most people are focused on beach vacations and barbecues, savvy marketers are already considering the holiday season. Planning Christmas campaigns in August might seem premature, but early preparation is key to executing a successful holiday marketing strategy. At Elevate Marketing, we understand the importance of getting […]

  In the ever-evolving landscape of marketing, understanding your target audience is crucial for successful campaigns. As consumer influence passes from Millennials to Generation Z (Gen Z), marketers must adapt their strategies to resonate with this dynamic group.  Born between 1997 and 2012, Gen Z is the first generation to grow up with the internet […]

In the vibrant world, colour isn’t just an aesthetic choice; it’s a powerful psychological tool. The colours you choose for your brand can influence perceptions, evoke emotions, and even drive purchasing decisions. Understanding the psychology of colours can help you craft a brand identity that resonates deeply with your target audience. Let’s dive into the […]

  Let’s take a look at what a Sponsorship deal is, why it’s important in marketing and how you can make the most of paying for the opportunity. Selecting the right partnership is so important but more than that, it’s about making the partnership a success so that you can feel like you got bang […]

A brand is effectively the personality of a company. What it is you do, what you represent and how you choose to convey that message. Companies can sell similar products but go about creating their message and positioning themselves at different price points. Think of a car company, whether you want a flashy sports car, a […]

The Role of ESG in Your Marketing Strategy: Pros, Cons, and Everything In Between   In the bustling world of marketing, buzzwords come and go with the seasons, but one acronym that’s been sticking around is ESG. So, what’s the deal with ESG, and why should your marketing strategy give a hoot? Let’s dive in, […]

Greenwashing: Navigating the Fine Line in Marketing for Earth Month   With Earth Day around the corner, many businesses and marketers want to show they care about the environment. But sometimes, they try to look eco-friendly without really making a difference. This is called “greenwashing.” “Greenwashing” is when companies pretend their products or actions are […]

Sustainability and ESG: Essential for Modern Marketing Strategies In today’s market, aligning your brand with the values of your consumers is not just a strategy; it’s a necessity. Among these values, sustainability takes a prominent place, pushing companies to integrate Environmental, Social, and Governance (ESG) principles into their core business strategies. This shift is not […]

In today’s fast-changing landscape, marketing is a vital tool to drive growth, increase brand visibility, and capture new customers. However, maintaining an in-house marketing team can be expensive and may not always guarantee the desired results. To stay competitive, many businesses are turning to outsourcing their marketing services. Let’s see five key advantages of outsourcing […]