What is the difference between Digital and Traditional Marketing?

Traditional Marketing was the “Original” form of marketing and covers things such as Newspapers, Billboards and Radio amongst others

Digital Marketing is online advertising including Google and Social Media. Digital Marketing has transformed marketing efforts and has given smaller companies a much better chance of competing in the marketplace on a smaller budget and can be easily measured.

Traditional marketing isn’t quite the buzz word anymore it can be still highly effective if used in the correct situation.

What services do you provide?

We provide a variety of services from Marketing, PR, Event Management, Website Development and Sales Consultancy.

What platform should I be using?

Each platform is different and has a different voice. This will depend on the overall goal of the campaign.

Are you trying to gain followers, likes, make conversions or build a brand? This is set out as part of the KPI’s and built into a strategy.

Why do I need a strategy?

Strategy quite honestly is everything!! It is your master plan that will get you from A to B to help achieve the best results.

What does USP mean?

USP stands for Unique Selling Point. This is what your company does that separates you from the competition. What makes you stand out? What do you do better than your competitors?

What are KPI’s?

KPI stands for Key Performance Indicator. This is very important when you are trying to measure the effectiveness of any efforts.

It must be clearly defined at the start and kept in check along the way so that you can get a Return on investment report.

How do I know where my money goes and where I am getting Return on Investment?

One of the major perks of Digital Marketing is how analytical it is. We always begin this process by getting a starting measurement.

Depending on the goals that are set up, KPI’s are aligned and tracked.

Coming from a Sales background we understand the importance of the bottom line, so this is communicated at regular intervals.

How does the process work?

We start by having a meeting and getting the requirements of the client, we will ask you questions like -

What it is you are trying to achieve?

What is the end goal?

We then work to create a strategy and what tools you will need to achieve this.

Do I have to get into a long-term contract?

Not necessarily, we can provide you with a contract for an agreed period of time or if you have a one-off event that you need help with, we can work with you for this alone.

We can tailor a package to suit as our offerings are assessed on a case by case basis depending on what the client needs. We do always ask for a deposit though.

How much of a deposit?

We generally ask for a 50% deposit and 50% on completion of the project.

How can Social Media benefit my business?

Social Media can be used as a great way to engage with your customers and create a voice for your brand. The key is to remember the word is Social at the end of the day, so the hard sell won’t work on here.

For more on this read our blog on 8 Benefits of Social Media

If you have any other questions please feel free to call us on 087 7771983 and we will be happy to help you.