Search engine optimisation is about improving the quality and quantity of traffic to a website from search engines. SEO targets unpaid traffic rather than paid traffic.
The internet is always changing so we can look at new and older websites to see where we can make the most improvements. Generally, an SEO campaign is run over a couple of months to make sure that you are seeing the changes. There are a few things to look at with SEO
SEO
On Page SEO
We don’t want to get bogged down with jargon but with On Page SEO we mean that we check to make sure your website is set up with the right technical aspects, we look at the content, images, keywords, titles and overall structure to make sure your website can work hand in hand with the search engines.
Off Page SEO
This is everything that is not physically on your website but can help such as referral traffic, social media accounts, backlinks and domain authority.
Local SEO
Shopping Local is becoming more important, and you need to make sure that you can show up ‘Locally’ or for any search that includes ‘Near Me’. We can set up a Google My Business account for you, this is a tool provided by Google that is particularly important for every business to get right.
Contact us today to see how we can help your business
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